.v11-branding{margin:0;overflow-x:hidden;background:var(--v11-bg);color:var(--v11-text)}
.v11-branding [id]{scroll-margin-top:calc(var(--v11-header-height) + 1rem)}
.v11-branding h2{font-size:clamp(2.3rem,4.5vw,4.6rem);line-height:.98;letter-spacing:-.05em}
.v11-branding a:focus-visible{outline:2px solid var(--v11-accent-highlight);outline-offset:4px}
.branding-hero{position:relative;display:grid;min-height:min(680px,82vh);align-items:end;isolation:isolate}
.branding-hero>img{position:absolute;z-index:-2;inset:0;width:100%;height:100%;object-fit:cover}
.branding-hero__veil{position:absolute;z-index:-1;inset:0;background:linear-gradient(90deg,rgba(1,2,5,.97),rgba(1,2,5,.69) 56%,rgba(1,2,5,.2)),linear-gradient(0deg,var(--v11-bg),transparent 45%)}
.branding-hero .v11-container{padding-block:8rem 4.5rem}
.branding-breadcrumb{display:inline-block;margin-bottom:1.25rem;color:var(--v11-text-muted);text-decoration:none}
.branding-hero h1{max-width:780px;font-size:clamp(3rem,6vw,6rem);line-height:.94;letter-spacing:-.06em}
.branding-hero p:not(.v11-kicker){max-width:620px;color:var(--v11-text-muted);font-size:var(--v11-text-lg);line-height:1.6}
.branding-build{padding-block:clamp(3.75rem,5vw,5rem)}
.branding-build h2{max-width:760px}
.branding-build ul{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;margin-top:2rem;padding:1px;background:var(--v11-border);list-style:none}
.branding-build li{padding:1.15rem 1.35rem;background:var(--v11-surface);font-family:var(--v11-font-ui)}
.branding-case{padding-block:clamp(4.5rem,7vw,7rem);border-top:1px solid var(--v11-border);background:var(--v11-bg-deep)}
.branding-case--internal{background:var(--v11-bg)}
.branding-case__intro{display:grid;grid-template-columns:.7fr 1fr;gap:1.5rem 5rem;margin-bottom:3rem}
.branding-case__intro .v11-kicker{grid-column:1}.branding-case__intro h2{grid-column:1;margin:0}
.branding-case__intro>p:last-child{grid-column:2;grid-row:1/3;align-self:end;margin:0;color:var(--v11-text-muted);font-size:1.08rem;line-height:1.7}
.gallito-compare{display:grid;grid-template-columns:1fr 1fr;gap:1rem}
.gallito-compare figure,.gallito-process figure,.gallito-application,.identity-system figure,.identity-evidence figure,.helix-applications figure{margin:0;overflow:hidden;border:1px solid var(--v11-border);background:#050607}
.gallito-compare img{display:block;width:100%;height:auto;aspect-ratio:1;object-fit:cover;padding:0}
.gallito-process{display:grid;grid-template-columns:1.45fr .55fr;gap:1rem;margin-top:1rem}
.gallito-process img{display:block;width:100%;height:390px;object-fit:cover}
.gallito-process figure:nth-child(2) img{object-fit:contain;padding:2rem}
.gallito-application{margin-top:1rem}
.gallito-application img{display:block;width:100%;height:auto;aspect-ratio:1.9/1;object-fit:cover}
.branding-case figcaption,.identity-evidence figcaption,.helix-applications figcaption{padding:1rem 1.25rem;color:var(--v11-text-muted);font:700 .7rem/1.3 var(--v11-font-ui);letter-spacing:.09em;text-transform:uppercase}
.identity-system{display:grid;grid-template-columns:minmax(0,1.55fr) minmax(260px,.65fr);gap:1rem}
.identity-system img{display:block;width:100%;height:100%;object-fit:contain;padding:clamp(1rem,2.4vw,2.5rem)}
.identity-system__primary{min-height:430px}
.identity-system__studies{display:grid;grid-template-rows:1fr 1fr;gap:1rem}
.identity-system__studies figure{min-height:207px}
.identity-system__studies img{min-height:160px;padding:1.75rem}
.identity-evidence{display:grid;grid-template-columns:1fr 1fr;gap:1rem;margin-top:1rem}
.identity-evidence img{display:block;width:100%;height:auto;aspect-ratio:16/9;object-fit:cover}
.branding-helix{padding-block:clamp(4.5rem,7vw,7rem);border-block:1px solid var(--v11-border);background:linear-gradient(135deg,rgba(34,211,238,.07),transparent 40%),var(--v11-bg-deep)}
.branding-helix__lead{display:grid;grid-template-columns:minmax(0,.72fr) minmax(360px,1.28fr);gap:clamp(2rem,5vw,5rem);align-items:center}
.branding-helix p:not(.v11-kicker){max-width:650px;color:var(--v11-text-muted);line-height:1.7}
.helix-applications{display:grid;grid-template-columns:repeat(3,1fr);gap:1rem;margin-top:2.5rem}
.helix-applications img{display:block;width:100%;height:auto;aspect-ratio:16/10;object-fit:cover;background:#050607}
.helix-applications figure:last-child img{object-fit:contain;padding:1rem}
.branding-process{padding-block:clamp(3.5rem,5vw,5rem)}
.branding-process h2{max-width:700px;margin-bottom:2rem;font-size:clamp(2rem,3.5vw,3.4rem)}
.branding-process ol{display:grid;grid-template-columns:repeat(5,1fr);margin:0;padding:0;list-style:none;border:1px solid var(--v11-border)}
.branding-process li{display:flex;align-items:center;gap:.85rem;padding:1.25rem;border-right:1px solid var(--v11-border);font-family:var(--v11-font-ui)}
.branding-process li:last-child{border-right:0}.branding-process b{color:var(--v11-accent)}
.branding-contact{padding-block:clamp(3.75rem,5.5vw,5.5rem);text-align:center;background:var(--v11-bg-deep)}
.branding-contact .v11-container{max-width:760px}.branding-contact h2{margin-block:.6rem 1rem}.branding-contact p{color:var(--v11-text-muted);line-height:1.65}
@media(max-width:800px){.branding-case__intro,.identity-system,.branding-helix__lead{grid-template-columns:1fr}.branding-case__intro .v11-kicker,.branding-case__intro h2,.branding-case__intro>p:last-child{grid-column:1;grid-row:auto}.branding-build ul{grid-template-columns:1fr 1fr}.identity-system__primary{min-height:360px}.identity-system__studies{grid-template-columns:1fr 1fr;grid-template-rows:auto}.branding-process ol{grid-template-columns:repeat(5,1fr)}.branding-process li{padding:1rem .75rem;display:block}.branding-process b{display:block;margin-bottom:.5rem}}
@media(max-width:640px){.branding-hero{min-height:610px}.branding-hero .v11-container{padding-block:9rem 3.5rem}.branding-build ul,.gallito-compare,.gallito-process,.identity-system__studies,.identity-evidence,.helix-applications{grid-template-columns:1fr}.gallito-process img{height:auto;max-height:360px}.identity-system__primary{min-height:280px}.identity-system__studies figure{min-height:180px}.identity-system img{padding:1rem}.branding-process ol{grid-template-columns:1fr}.branding-process li{display:flex;border-right:0;border-bottom:1px solid var(--v11-border)}.branding-process li:last-child{border-bottom:0}.branding-contact .v11-button{width:100%;justify-content:center}}
.branding-helix__motion{overflow:hidden;width:min(100%,30rem);margin:0;justify-self:end;aspect-ratio:4/5;border:1px solid var(--v11-border);border-radius:var(--v11-radius-lg);background:#000}
.branding-helix__motion video,.branding-helix__motion img{display:block;width:100%;height:100%;object-fit:cover;object-position:center}
.branding-helix__motion img{display:none}
@media(max-width:1100px) and (min-width:801px){.branding-helix__motion{width:min(100%,26rem)}}
@media(max-width:800px){.branding-helix__motion{justify-self:center;width:min(100%,25rem)}}
@media(prefers-reduced-motion:reduce){.branding-helix__motion video{display:none}.branding-helix__motion img{display:block}}